{"id":1910,"date":"2013-10-10T14:36:09","date_gmt":"2013-10-10T13:36:09","guid":{"rendered":"http:\/\/talaios.net\/?p=1910"},"modified":"2013-10-10T14:36:09","modified_gmt":"2013-10-10T13:36:09","slug":"twitter-burtsara","status":"publish","type":"post","link":"https:\/\/talaios.coop\/es\/twitter-burtsara\/","title":{"rendered":"Twitter burtsara"},"content":{"rendered":"
\"Egilea:<\/a>
Egilea:\u00a0 mkhmarketing<\/a> | Lizentzia: cc-by<\/a><\/figcaption><\/figure>\n

Edozein enpresa burtsara ateratzeak ziklo baten amaiera eta beste baten hasiera adierazi ohi du. Batzuetan diru beharra, beste batzuetan gauza berriak egiteko gogoa, askotan inbertsiogileek dirua jasotzeko era… Horrela izan dira teknologiari atxikitako azken enpresen irteera. Aurretik asko etorri ziren, azken garrantzitsua Facebook. Orain, Twitterren ordua iritsi dela dirudi.<\/p>\n

Twitter, orain arte, negozio eredu argirik gabeko enpresa izan da. Hasieran, tresna horren garrantzia zalantzan jartzen zutenek ere (baita gure inguruan ere), duen garrantziaz jabetu dira. Denbora errealean Interneten gertatzen diren gauza gehienak komunikatzeko tokia bihurtu da. Edukia sortzeko edo sakonki eztabaidatzeko, blogek eta foroek ez dituzten mugak izanda ere, denbora errealean gertatzen ari dena adierazteko lekua bihurtu da.<\/p>\n

Horrek bere balioa du, baina balioa eta balorea ez da berdina izaten; ez, behintzat, burtsari dagokionez. Horrek Twitterren negozio moldearen aldaketa ekarriko du, eta, seguruenik, publizitatearen bidetik sakondu beharko du. Orain arte, garestiegiak ziren #hashtag<\/i>-en (euskaraz, traola<\/i>) eta mezuen babesarekin egiten zuten, baina ez dirudi nahikoa izango denik.<\/p>\n

On line marketinaren estrategian sartu beharko du beraz. Esparru horretan, akronimo zopa handi batean murgiltzen gara, eta neurgailu horiek izan ohi dira gakoa, baita ekonomikoa ere. CPM Cost Per Mille mila inpresioko kostua, CPC Cost Per Clic klik bakoitzeko kostua, CPL Cost Per Lead , formulario bat bete edo gure buletinera harpidetzearen kostua edo CPA Cost Per Action guk definitutako ekintza zehatz bat burutzearen kostua.<\/p>\n

Halere, Twitterren izaera soziala<\/i> ezagututa, badirudi neurgailu horiei uko egin eta bereak propioak sortzeko adina indar izan dezakeela, eta hor dago bere indarra. Bere proposamena, CPF Cost Per Follower jarraitzaile bat lortzearen kostua edota CPE Cost Per Engadgement mezu bat atsegin, bertxiotu edo komentatzearen kostua izango dira.<\/p>\n

Online marketinaren ikuspuntutik denak neurgarria izan behar du. Horregatik, neurgailu berriak markatzea arriskutsua bada ere, lortuz gero, neurgailu horiek neurtutakoaren garrantzia nabarmentzea lortzen dute automatikoki. Ikusiko dugu Twitterri jokaldia ondo ateratzen zaion.<\/p>\n

[box type=\u00bbinfo\u00bb]Artikulu hau Berria<\/a> egunkarian publikatu da Irlen Sarea atalean.[\/box]
\nErlazionatutako bidalketak:<\/p>\n

[related_posts limit=\u00bb4″ image=\u00bb100″]<\/p>\n","protected":false},"excerpt":{"rendered":"

Edozein enpresa burtsara ateratzeak ziklo baten amaiera eta beste baten hasiera adierazi ohi du. Batzuetan diru beharra, beste batzuetan gauza berriak egiteko gogoa, askotan inbertsiogileek dirua jasotzeko era… Horrela izan dira teknologiari atxikitako azken enpresen irteera. Aurretik asko etorri ziren, azken garrantzitsua Facebook. Orain, Twitterren ordua iritsi dela dirudi. Twitter, orain arte, negozio eredu argirik […]<\/p>\n","protected":false},"author":4,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[372,377,374,379,378,376,375,380,370,29,373],"class_list":["post-1910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kolaborazioak","tag-burtsa","tag-cpa","tag-cpc","tag-cpe","tag-cpf","tag-cpl","tag-cpm","tag-marketing-digitala","tag-publizitatea","tag-twitter","tag-wall-street"],"acf":[],"yoast_head":"\nTwitter burtsara - Talaios Koop.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talaios.coop\/twitter-burtsara\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter burtsara - Talaios Koop.\" \/>\n<meta property=\"og:description\" content=\"Edozein enpresa burtsara ateratzeak ziklo baten amaiera eta beste baten hasiera adierazi ohi du. Batzuetan diru beharra, beste batzuetan gauza berriak egiteko gogoa, askotan inbertsiogileek dirua jasotzeko era… Horrela izan dira teknologiari atxikitako azken enpresen irteera. Aurretik asko etorri ziren, azken garrantzitsua Facebook. Orain, Twitterren ordua iritsi dela dirudi. 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